ANG ELEKSYON AT (kita ng) MEDIA

Bagama’t hindi nako aktibo sa sirkulasyon ng pang-estudyanteng publikasyon, hindi ko naman ipinipikit ang aking mga mata at mga sensitibong bahagi ng aking pandamdam sa ating lipunan sa kabila ng mga ugong ugong na balitang destabilisasyon at mga pakana na lumpigin ang kasulukuyang rehimen.

Oo’t malapit na ang naturang eleksyon, mga sampung buwan na lamang kung tutuusin. Ang MEDIA ay tutok din sa mga usaping pampulitika at tila baga nasa radar na ang mga pinipisil na kandidato sa pagkapangulo. Nakakairita kung tutuusin lalo pa’t kung pinapag-usapan ang “makinarya”- hindi ba ninyo pansin na parang bugok na itlog ang mga taga-mainstream MEDIA ukol sa paglalagay ng tunay na balita at pagpapasahimpapawid ng mga “isyu” na kung sana ay magsisilbing gabay sa bawat mamamayan sa pagtimbang ng katwiran at pagtuklas sa katotohanan.

Tila baga, mas mahalaga na ang “pagpasok ng salapi mula sa mga kita ng advertising” at nabahiran na ng nakakakuliting mantsa ang totoong paninindigan ng bawat MEDIA entity na kotohan ang mga taong nasa hapag ng mga anunsyong ito. Oo’t may kanya kanyang pakulo na “special coverage” ukol sa paparating na eleksyon at sa mga posibilidad na mga maaring maging pangulo ng bansa. Ngunit, ang mga kritikal na analysis ng mga “pangyayari” ay tila ba nakapako sa mga usaping napagsawaan na ng mga senador pagka’t pasong paso na ang balita para maiangat pa ang kanilang mga ratings sa national surveys. Kawawang mamamayan na pinaikut-ikot lamang para tutukan ang live coverage ng mga harapang pambabalahura sa ating dignidad bilang Pilipino at manipulasyon upang igawad ang sisi sa mga tao, listahan ng mga tauhan hanggang mauwi na naman sa wala ang hustisyang hinihingi at kasagutan para sa katotohanan. Hindi ba’t ganito rin ang tila circus na usapin ukol sa mga Marcoses?

Nakakainip, nakakabitin at nakakabinging katahimikan na may anas parin mula sa tangkang pagsasabago ng ating Saligang Batas Naroroon parin ang mga agam-agam ng madla… pagkat sa katatapos lamang na SONA ay hindi “tinuldukan”, ang noon sana ay pagkakataong sagutin ang nakakabahalang katanungan. At bakit ngaba tutuldukan ni PGMA kung ito ang magpaparaos sa kanyang motibo at uhaw sa matinding kapangyarihan? Kung meron sanang dapat idiin sa mga walang kabuhay buhay na leksyon sa klasrum ay ang pagpapaliwanag sa mga isyung totoo- ang katotohanan na ang bansang Pilipinas ay nasa Asya, na ang Pilipinas ay hindi lamang Kristianong bansa, na ang Pilipinas ay inaangkin ng mga makapangyarihang gumawa ng mga kasulatan at dokumento sa kabila ng diklarasyon ng kalayaan at pagdanak ng dugo ng mga itinuring na bayani at mga sinauna na naniniwala sa “batas ng kalikasan”…

Political Creativity

Ritu and Amrish Kumar at WIFW

Ethnic and sexy are two complementary words for today's yahoo feature but the statement is more than the words itself. According to the photo caption, top designers "Ritu and Amrish Kumar's creations are synonymous with traditional Indian embroideries and textile". As a personal opinion, it's a revival of two decades of human history set in a ramp, speaking of "a glamorous expression of every woman's individuality".

The models parade in dresses ranging from "thigh and knee lengths to full-length maxis, shifts and spaghettis and pallazo's, gharara's and wide bottom denims in loud prints and textured wovens. Colour pallet includes Teal Blue and Brick Red, purples, oranges, off whites and yellows."

The symmetry of each design and jewelry matches. It is neither Samoan, Greek, Egyptian, nor Spanish Gypsy who is paving the catwalk but having that second look, it is Indian fashion reinvented to be worn by one who wants to fit into the sandals of a princess. Yet some fashion gurus are still bothered about the sensitivity that most of Indian designs are confronted by the west's perception of being unable to "fit in"; this is a trend that Indian fashion is moving to a direction of Innovation and Exploration. Despite ambiguous matches with some bags and wallets, both designers are masters in persuading women to be free, not careless of modesty despite modern living.

My thoughts about these 10 Ads...

So far this is the most stimulating AD but it has too many elements. It's like selling the whole line of artists (some of them don't need to be in the Ad coz they sell themselves simple) but it's fine! I would love to see the King kong wearing some headphones or ipods like that. Was there a tie-up? This is nice but it turns Virgin more as a video store than a music market. Virgin Digital Market It looks like the football star went fishing or hunting. I won't mind the environment but the whole get-up is like a field reporter for National Geographic. If this is a football Hero, it's fine that he'll be in proper sport get-up and the whole lighting will be with a sunrise or a sunset maybe. Not gloom! I believe that's a hunting dog, a more sporting dog is a better company. A team could also be in action in this environment just to make a statement that "Hey, this shoe works even outside the field!". the athlete at hunt No there's no such thing as Italian circus. It would be better statement if the environment is about gypsies on a bone fire having a coffee moment. Is this selling an underwear, pantyshield, nail polish or luscious ? This is more Las Vegas to me and the woman keeps distracting the whole concept. If it's the tiger and the cup, I would think it's cute or a pup and a cup? then a milk is spilled over... then it's a suggestion to switch from the kiddie taste. By the way, is this a gourmet coffee? If it is, then it's a poor concept. I would love royalties in a tarot reading session with this coffee. The woman is a total distraction. Tiger cup Juggle not the taste. Americans love Italian taste and that's a fact. If you wanna taste Italian, convince me to sip Venice and Italian romance. Like I said in chat, it should have been a realistic moment since coffee is more associated with personal experiences with family and special someone. If you wanna introduce this product to the corporate world, then bring this to a call center's vending machine or a company meeting. What's alluring is this circus presentation of women juggling the taste of Italia! Italian culture is best known by the scenes of Godfather, bring Sicily to American coffee moments, I'm sure it would be embraced. I would be more intrigued if 2 oldmen are in a boat in Venice, one is pouring the coffee using traditional metal cups, now that's a statement! Juggled taste It's a statement that JW is about male's sexiness but this Ad is too green for me. I mean what's the point of distorting the environment and shade it all in Blue? It still has a sensual message and it's fine but without the JW bottle and the LOGO, this is nothing but a condom Ad. I've seen old JW and other liquor Ad, adding glam on the fizz but it seems that this Ad lost its glam. Without glam, you can't sell much. Bring it back to its original picture. It's better to be compared to a perfume Ad than a condom Ad. JW lost its glam Fashion have nothing to do with furniture although most designers in the industry have their contribution to the rise of boutique hotels in England. Who would like the idea of wearing your curtains or wallpapers and say "I'm home."? If the environment would convey of moving to a new place or home improvement; I won't mind the model wearing the curtains or wall papers as I may refer the model as myself personalizing my home but do they have that kind of customized service? wearing my home The shirt caught my attention. Probably it's the color. What's the point of anatomically changing the guy's lower extremity? The futuristic environment is fine and it did help convey interest. What's bothering is the robotic idea which is quite diminishing the athlete's capacity to give grace and motion to the sport! PUMA is built in real human capacity. To convince me to buy PUMA is to give justice to that sport that I as a fan or as an athlete could relate to. Futuristic athlete At least the model wore the product being endorsed but that did not give much power and clarity as to how good the product is/are or how interesting the products are... The idea of using the "extreme" is quite unfit to endorse a lot. Does it have any association with the durability or the quality of the products? If I'm a guy, I would easily be lured with activity that I am participating much into. Like for example mountain biking with a girl, properly geared up with the Project blue products. That is plus points to my personality or plus points to make an impression with someone. The blown up vehicle distracted me but the LOGO is fine. I don't have any idea what the AD is selling, is it the pair of shades only until I visited the website which is poorly imprinted. Running with extremes Oh yeah, it's fantasy that comes with a package. I like the idea. It's a bedroom theme and it's an appropriate one. I just don't get it immediately that it's all about the bed sheet and the pillow. I thought it's a sleeping pill or drug that's being promoted. If the two pictures on he right ride won't be available, I wouldn't have an idea. The sheet should be ironed. Sleep is about comfort. Is this a home or a motel? It should have an emphasis on that area. Nice but the un-ironed sheet distracts me. Fantasy that comes with a package. That's no outdoor fun with only one party balloon escaping from the air... that caught my attention first then the gift box followed; only then I realized it was a birthday party when there's a cake! Not so fun to celebrate a kids party. So dull! Parties should come with many colors especially for kids. Plus I didn't get the idea why the other girls are running? Was that playing with the cake? Hmmm... I like the idea that the kids wore the shoes, appropriate but isn't it that PUMA is also for women? The birthday part should have a "theme" and from that theme, they could have extracted the idea of the product in there. It would be best if there's a parlor game for the boys and their Dad's wearing the shoes. That I think would be cooler and more associated with that guy from the party table. Was he endorsing the gloves or the shoes? the PUMA party