Tuesday, September 9, 2008

My thoughts about these 10 Ads...


So far this is the most stimulating AD but it has too many elements. It's like selling the whole line of artists (some of them don't need to be in the Ad coz they sell themselves simple) but it's fine! I would love to see the King kong wearing some headphones or ipods like that. Was there a tie-up? This is nice but it turns Virgin more as a video store than a music market.
Virgin Digital Market

It looks like the football star went fishing or hunting. I won't mind the environment but the whole get-up is like a field reporter for National Geographic. If this is a football Hero, it's fine that he'll be in proper sport get-up and the whole lighting will be with a sunrise or a sunset maybe. Not gloom! I believe that's a hunting dog, a more sporting dog is a better company. A team could also be in action in this environment just to make a statement that "Hey, this shoe works even outside the field!".
the athlete at hunt


No there's no such thing as Italian circus. It would be better statement if the environment is about gypsies on a bone fire having a coffee moment. Is this selling an underwear, pantyshield, nail polish or luscious ? This is more Las Vegas to me and the woman keeps distracting the whole concept. If it's the tiger and the cup, I would think it's cute or a pup and a cup? then a milk is spilled over... then it's a suggestion to switch from the kiddie taste. By the way, is this a gourmet coffee? If it is, then it's a poor concept. I would love royalties in a tarot reading session with this coffee. The woman is a total distraction.
Tiger cup

Juggle not the taste. Americans love Italian taste and that's a fact. If you wanna taste Italian, convince me to sip Venice and Italian romance. Like I said in chat, it should have been a realistic moment since coffee is more associated with personal experiences with family and special someone. If you wanna introduce this product to the corporate world, then bring this to a call center's vending machine or a company meeting. What's alluring is this circus presentation of women juggling the taste of Italia! Italian culture is best known by the scenes of Godfather, bring Sicily to American coffee moments, I'm sure it would be embraced. I would be more intrigued if 2 oldmen are in a boat in Venice, one is pouring the coffee using traditional metal cups, now that's a statement!
Juggled taste


It's a statement that JW is about male's sexiness but this Ad is too green for me. I mean what's the point of distorting the environment and shade it all in Blue? It still has a sensual message and it's fine but without the JW bottle and the LOGO, this is nothing but a condom Ad. I've seen old JW and other liquor Ad, adding glam on the fizz but it seems that this Ad lost its glam. Without glam, you can't sell much. Bring it back to its original picture. It's better to be compared to a perfume Ad than a condom Ad.
JW lost its glam

Fashion have nothing to do with furniture although most designers in the industry have their contribution to the rise of boutique hotels in England. Who would like the idea of wearing your curtains or wallpapers and say "I'm home."? If the environment would convey of moving to a new place or home improvement; I won't mind the model wearing the curtains or wall papers as I may refer the model as myself personalizing my home but do they have that kind of customized service?
wearing my home

The shirt caught my attention. Probably it's the color. What's the point of anatomically changing the guy's lower extremity? The futuristic environment is fine and it did help convey interest. What's bothering is the robotic idea which is quite diminishing the athlete's capacity to give grace and motion to the sport! PUMA is built in real human capacity. To convince me to buy PUMA is to give justice to that sport that I as a fan or as an athlete could relate to.
Futuristic athlete

At least the model wore the product being endorsed but that did not give much power and clarity as to how good the product is/are or how interesting the products are... The idea of using the "extreme" is quite unfit to endorse a lot. Does it have any association with the durability or the quality of the products? If I'm a guy, I would easily be lured with activity that I am participating much into. Like for example mountain biking with a girl, properly geared up with the Project blue products. That is plus points to my personality or plus points to make an impression with someone. The blown up vehicle distracted me but the LOGO is fine. I don't have any idea what the AD is selling, is it the pair of shades only until I visited the website which is poorly imprinted.
Running with extremes


Oh yeah, it's fantasy that comes with a package. I like the idea. It's a bedroom theme and it's an appropriate one. I just don't get it immediately that it's all about the bed sheet and the pillow. I thought it's a sleeping pill or drug that's being promoted. If the two pictures on he right ride won't be available, I wouldn't have an idea. The sheet should be ironed. Sleep is about comfort. Is this a home or a motel? It should have an emphasis on that area. Nice but the un-ironed sheet distracts me.
Fantasy that comes with a package.


That's no outdoor fun with only one party balloon escaping from the air... that caught my attention first then the gift box followed; only then I realized it was a birthday party when there's a cake! Not so fun to celebrate a kids party. So dull! Parties should come with many colors especially for kids. Plus I didn't get the idea why the other girls are running? Was that playing with the cake? Hmmm... I like the idea that the kids wore the shoes, appropriate but isn't it that PUMA is also for women? The birthday part should have a "theme" and from that theme, they could have extracted the idea of the product in there. It would be best if there's a parlor game for the boys and their Dad's wearing the shoes. That I think would be cooler and more associated with that guy from the party table. Was he endorsing the gloves or the shoes?
the PUMA party

Friday, September 5, 2008

How are you Classified in Class?


djoyce71: Some schools use homogeneous sectioning wherein they classify students according to average grades which means that all fast learners are together in one room and all the slow learners are together in another room. While some schools use the heterogeneous sectioning wherein they just distribute the students equally into sections where extremes meet. I have been to both ways when I was in high school and for me both have advantages and disadvantages.
manunulat: In homogeneous, lessons are taught fast paced because students are fast learners and competition is healthy. In the heterogeneous, lessons tend to go slow because others could not understand easily, and the fast learners suffer sometimes because they get bored. But in heterogeneous, fast learners are tasked to help their slow learner classmates. They serve as paratutors and their classmates like it because they could improve in that way.
If you are a parent, what sectioning would you like for the school of your child? If you are a student, what would you prefer?

I prefer that heterogenous sectioning for more personal controls since I am no fast learner nor a slow learner, it's just that teachers should have a flexible method other than the classical method of teaching because there is a thing which we call as right and left brain learner which is I think more vital than utilizing the term homogenous or heterogenous sectioning. From your homogenous section point of view, this is done not in favor of students but rather more in favor of the teacher because the teacher won't be too concerned of who is catching up with his style or not. Yet competition could be healthy also and tension is high if students are highly participative. There is a tendency of more debates also in the setting. While in that heterogenous, this may not be possible since the fast learner may have to slow down and be in congruent with the others who can't catch up. Advantage? Maybe for the latter but it can also be a detriment to the advancement of the first. Secondly, slow learners may not be slow as we think they are. Motivation comes in different sources, they could use the whole idea as an advantage for them to outwit the known fast learners. If I am a parent, I won't be too concerned on which section my child will be in to. I would be more concerned on the quality of teaching he receives and how he digest or process the lessons. Do they have a fair grading system and curriculum? I would love my kid to fail and succeed in class also; be on his own.

Ulalume's Fate in two Schools Unveiled




While the contenders fight for whose the one who did it better over youtube, as I studied the videos, though they deserve considerable commendation for a "job well done". I think it's just self-exaltation to boast that the winner is the "best" when the performance is nothing but a drama that is "branded" positive but as a literary and drama enthusiast myself... this is a "circus" so amateur and deserved to be called "neophyte". The outcome always reflects about the English coaches' skills but they failed to train how to read one of the best written literary pieces of Edgar Allan Poe. They dramatize yes but the drama just plainly destroys what is supposed to be simple but elegant Ulalume. I hope the next interpretations would turn out to be better. My New York City friend commented that the poem is freely interpreted in parks by high school students and she believed that there was music as the lines are delivered. I think that point was distorted in these two interpretations. The natural music is lost as they interpreted it. There are too many elements where in fact, the essentials are not in props and drop-dead entrances, it's about RHYTHM.